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Senior Marketing Operations & AI Manager
Skills
DevopsAdoptionData IntegrityGo-To-Market StrategyLanding PagesMarketing AnalyticsMeasurements
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of experience in marketing operations or a related field
- Proven expertise in HubSpot and Salesforce including integrations and campaign performance tracking
- Strong background in email marketing lead nurturing and marketing automation
- Hands-on experience with analytics and reporting including dashboards funnel performance and data-informed decisions
- Curiosity about AI tools with a track record of applying them to improve marketing efficiency
- Data-driven mindset with a passion for testing optimization and process improvement
- Understanding of full-funnel infrastructure from top-of-funnel traffic through SQLs closed-won customers and renewals
- Experience in a fast-paced startup environment
- Familiarity with DevOps cloud infrastructure or Kubernetes is a significant advantage
Nice to have
- Curious
- Data-driven
- Analytical
- Process-oriented
- Cross-functional
Day to day
- Own and optimize HubSpot end-to-end while aligning Salesforce fields and lead flow to support smooth marketing and sales operations.
- Design and continuously improve email marketing and nurture programs that increase engagement and move leads through the funnel.
- Build analytics frameworks dashboards and attribution models to reveal campaign performance pipeline contribution and actionable insights.
- Identify pilot and scale AI-powered workflows that improve segmentation lead scoring content automation and campaign optimization.