Senior Mobile Growth Manager
Skills
Mobile ApplicationsAvaya Site AdministrationBriefingCreative DevelopmentLanding PagesManagementModeling
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of hands-on performance marketing experience in consumer mobile apps with subscriptions
- Proven success managing multi-million-dollar paid media budgets across Meta Google Apple Search Ads DSPs and/or other mobile acquisition networks
- Strong understanding of mobile attribution SKAN MMPs event tracking cohort reporting subscription revenue LTV modeling ROAS payback and incrementality
- Deep knowledge of campaign setup budget allocation bid strategy audience testing creative testing and channel optimization
- Strong creative instincts and experience producing acquiring briefing testing and iterating paid creative across static video UGC and app-store-oriented assets
- Highly analytical and comfortable building or shaping dashboards reporting workflows and decision systems
- Fluent with AI tools and automation with examples of using them to improve marketing execution reporting creative development or workflow speed
- Startup operating style high ownership fast learning strong judgment and comfort turning ambiguous goals into concrete tests
- Strong cross-functional communication skills and the ability to explain performance tradeoffs clearly
Nice to have
- hands-on
- analytical
- curious
- high ownership
- fast learning
- strong judgment
- cross-functional
Day to day
- Own paid growth strategy and execution across major mobile acquisition channels including Meta TikTok Snap Apple Search Ads Google Search Display and DSPs
- Build test optimize and scale campaigns against CAC ROAS LTV payback and retention targets while continuously improving channel efficiency
- Create reporting and measurement systems that connect spend to subscription revenue cohort performance LTV and incrementality and use AI tools to speed analysis creative work and optimization
Hiring process
- Submit application via Applicants may omit details such as graduation years dates of attendance or birth dates to support fair consideration
