Senior Mobile Growth Manager

Skills
Mobile ApplicationsAvaya Site AdministrationBriefingCreative DevelopmentLanding PagesManagementModeling
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years of hands-on performance marketing experience in consumer mobile apps with subscriptions
  • Proven success managing multi-million-dollar paid media budgets across Meta Google Apple Search Ads DSPs and/or other mobile acquisition networks
  • Strong understanding of mobile attribution SKAN MMPs event tracking cohort reporting subscription revenue LTV modeling ROAS payback and incrementality
  • Deep knowledge of campaign setup budget allocation bid strategy audience testing creative testing and channel optimization
  • Strong creative instincts and experience producing acquiring briefing testing and iterating paid creative across static video UGC and app-store-oriented assets
  • Highly analytical and comfortable building or shaping dashboards reporting workflows and decision systems
  • Fluent with AI tools and automation with examples of using them to improve marketing execution reporting creative development or workflow speed
  • Startup operating style high ownership fast learning strong judgment and comfort turning ambiguous goals into concrete tests
  • Strong cross-functional communication skills and the ability to explain performance tradeoffs clearly

Nice to have

  • hands-on
  • analytical
  • curious
  • high ownership
  • fast learning
  • strong judgment
  • cross-functional

Day to day

  • Own paid growth strategy and execution across major mobile acquisition channels including Meta TikTok Snap Apple Search Ads Google Search Display and DSPs
  • Build test optimize and scale campaigns against CAC ROAS LTV payback and retention targets while continuously improving channel efficiency
  • Create reporting and measurement systems that connect spend to subscription revenue cohort performance LTV and incrementality and use AI tools to speed analysis creative work and optimization

Hiring process

  • Submit application via Applicants may omit details such as graduation years dates of attendance or birth dates to support fair consideration