Remote Senior Paid Marketing Automation Manager Job in London, UK Sleek

Who you are

• Minimum of 10 years' experience as a Performance Marketing manager or similar
• BSc/BA in Marketing Digital Media or related field
• Outstanding analytical skills attention to detail and a data driven approach
• Experience with managing campaigns in Google Ads
• Proven track record of growing PPC operations for a tech/ecommerce business or an agency
• Proven track record on driving revenue and higher AOVs at target ROAS
• Proven experience in running A/B tests on bidding at scale
• Proven experience in script and relevant automation solutions for paid search marketing
• Excellent communication both verbal and written

What the job involves

• Identify develop and launch new solutions to automate basic tasks of paid account management e.g. scripts or industry solutions
• Come up with ideas to test & constantly run A/B tests on bidding
• Ensure automated bidding drives highest volume of net cash by measuring performance regularly
• Maximise opportunity of automated bidding strategies and campaigns including PMax
• Ensure data pipeline of conversions is 100% accurate and build automated alerting to spot issues in real-time
• Automate tracking of KPI's to identify opportunities and report back to wider business
• Leverage CRM platforms for paid marketing automation activities with goal to enhance ad audience segmentation exclusions and testing
• Implement API integrations (using tools such as Zapier) with paid platforms
• Execute and optimise PPC Paid Social and retargeting campaigns across multiple countries where required
• Conduct regular keyword research and campaign audits to identify new opportunities
• Implement scalable paid campaigns using hypothesis-led approach to test learn & iterate
• Stay abreast with Search trends techniques and constantly look to test new channels