Senior Paid Media Analyst
Skills
Client RelationsDigital MarketingDigital MediaDigital StrategyDisplay AdvertisingPaid Media AdvertisingPaid Media Strategy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience managing paid media campaigns with a proven track record of driving results and achieving business objectives
- Expertise in digital advertising platforms such as Google Ads Facebook Ads Manager LinkedIn Ads with advanced proficiency in campaign setup optimization and tracking
- Strong analytical skills with the ability to interpret complex data draw actionable insights and communicate findings effectively to clients and internal stakeholders
- Experience with data visualization tools such as Google Data Studio Tableau or Power BI preferred
- Excellent project management and organizational skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Strategic thinker with a creative mindset and a passion for driving innovation and continuous improvement in paid media campaigns
- Strong leadership and mentorship abilities with a collaborative and supportive approach to team management and development
- Google Ads certification and other relevant certifications preferred
Day to day
- Developing, managing, and optimizing paid media campaigns across various digital platforms
- Collaborating with clients to understand and achieve their marketing goals
- Analyzing campaign performance and providing actionable insights for improvement