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Senior Paid Media Analyst

Skills
Client RelationsDigital MarketingDigital MediaDigital StrategyDisplay AdvertisingPaid Media AdvertisingPaid Media Strategy
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Experience managing paid media campaigns with a proven track record of driving results and achieving business objectives
  • Expertise in digital advertising platforms such as Google Ads Facebook Ads Manager LinkedIn Ads with advanced proficiency in campaign setup optimization and tracking
  • Strong analytical skills with the ability to interpret complex data draw actionable insights and communicate findings effectively to clients and internal stakeholders
  • Experience with data visualization tools such as Google Data Studio Tableau or Power BI preferred
  • Excellent project management and organizational skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
  • Strategic thinker with a creative mindset and a passion for driving innovation and continuous improvement in paid media campaigns
  • Strong leadership and mentorship abilities with a collaborative and supportive approach to team management and development
  • Google Ads certification and other relevant certifications preferred

Day to day

  • Developing, managing, and optimizing paid media campaigns across various digital platforms
  • Collaborating with clients to understand and achieve their marketing goals
  • Analyzing campaign performance and providing actionable insights for improvement