Senior Paid Media Manager
Skills
Ad ServingAdvertisingAnalytical SkillsBusinessBusiness InsightsCampaignsCustomer Relationship Management
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years managing multiple client portfolios in SEM
- 1+ years of Performance Max and Shopping experience
- 5-7+ years managing multiple client portfolios in paid social
- Working knowledge of Local SEO Google Business Profile local listings reputation management and organic social media
- Familiarity with AI Visibility and Answer Engine Optimization concepts
- 7+ years of client management experience
- Experience with franchise location strategies
- Strong multitasking prioritization and urgency in a fast-paced environment
- Proven track record across Paid Search Paid Social Paid Display and YouTube at scale
- Strong analytical skills with data analysis attribution ads implementation and platform integration
- Excel skills required
- Detail-oriented with project plans and presentations
- Proactive mindset strong work ethic and collaboration skills
- Experience with campaign lifecycle from concept to post-campaign analysis
- Experience with Google Analytics Universal and GA4 SEMRush Google Tag Manager and Meta Business Suite
- Experience optimizing landing pages and running A/B and multivariate testing
- Experience leveraging AI to improve work output and turnaround time
- Ability to work independently and as part of a team
- Bachelor's degree required
Nice to have
- Client-facing
- Strategic
- Detail-oriented
- Proactive
- Collaborative
- Adaptable
- Fast-paced
Day to day
- Lead end-to-end paid media strategy across search social display video and remarketing for a diverse client portfolio
- Manage and optimize Google Ads Microsoft Ads Meta Ads and related campaigns daily to drive leads revenue and acquisition
- Partner with local marketing specialists to oversee SEO GBP listings reputation and organic social deliverables while presenting clear business impact to clients