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Senior Paid Media Manager

Skills
Ad ServingAdvertisingAnalytical SkillsBusinessBusiness InsightsCampaignsCustomer Relationship Management
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 7+ years managing multiple client portfolios in SEM
  • 1+ years of Performance Max and Shopping experience
  • 5-7+ years managing multiple client portfolios in paid social
  • Working knowledge of Local SEO Google Business Profile local listings reputation management and organic social media
  • Familiarity with AI Visibility and Answer Engine Optimization concepts
  • 7+ years of client management experience
  • Experience with franchise location strategies
  • Strong multitasking prioritization and urgency in a fast-paced environment
  • Proven track record across Paid Search Paid Social Paid Display and YouTube at scale
  • Strong analytical skills with data analysis attribution ads implementation and platform integration
  • Excel skills required
  • Detail-oriented with project plans and presentations
  • Proactive mindset strong work ethic and collaboration skills
  • Experience with campaign lifecycle from concept to post-campaign analysis
  • Experience with Google Analytics Universal and GA4 SEMRush Google Tag Manager and Meta Business Suite
  • Experience optimizing landing pages and running A/B and multivariate testing
  • Experience leveraging AI to improve work output and turnaround time
  • Ability to work independently and as part of a team
  • Bachelor's degree required

Nice to have

  • Client-facing
  • Strategic
  • Detail-oriented
  • Proactive
  • Collaborative
  • Adaptable
  • Fast-paced

Day to day

  • Lead end-to-end paid media strategy across search social display video and remarketing for a diverse client portfolio
  • Manage and optimize Google Ads Microsoft Ads Meta Ads and related campaigns daily to drive leads revenue and acquisition
  • Partner with local marketing specialists to oversee SEO GBP listings reputation and organic social deliverables while presenting clear business impact to clients