Senior Paid Media Manager
Skills
BlueprintCreative BriefsData AnalyticsInstagramLanding PagesManagementPerformance Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years managing multiple client portfolios in SEM
- 1+ years of Performance Max and Shopping experience
- 5-7+ years managing multiple client portfolios in paid social
- Working knowledge of Local SEO Google Business Profile local listings citation management online reputation management and organic social media management
- Familiarity with AI Visibility / Answer Engine Optimization concepts
- 7+ years of client management experience
- Experience working with clients with multiple franchise locations
- Strong analytical skills and experience with data analysis attribution ads implementation and platform integration
- Detail-oriented with ability to build project plans and presentations
- Proven track record planning and executing Paid Search Paid Social Paid Display and YouTube campaigns at scale
- Experience with Google Analytics Universal and GA4 SEMRush Google Tag Manager and Meta Business Suite
- Experience optimizing landing pages and performing A/B and multivariate testing
- Bachelor’s degree required
Nice to have
- Proactive
- Strong work ethic
- Adaptable
- Collaborative
- Detail-oriented
- Fast-paced
Day to day
- Manage paid search and paid social campaigns across Google Ads Microsoft Ads and Meta Ads with daily optimizations and strategic updates
- Partner with local marketing teams to oversee Local SEO AI Visibility Google Business Profile Local Listings Reputation Management and organic social programs
- Communicate performance insights and recommendations clearly to clients in weekly and monthly calls while translating results into business impact