Senior Paid Search Strategist
Skills
Analytical SkillsCustomer Relationship ManagementData AnalyticsHubspotKeyword ResearchLanding PagesLeadership
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4 to 6 years of hands-on paid search experience
- Substantial experience with B2B SEM and lead generation
- Experience building strategies around pipeline and revenue outcomes
- Ability to anticipate client team and agency needs with proactive solutions
- Experience using CRM and marketing automation data beyond website conversions
- Experience with Salesforce HubSpot Marketo or similar platforms preferred
- Digital marketing or paid search certifications are a plus
Nice to have
- Proactive
- Strategic
- Analytical
- Detail-oriented
- Client-focused
- Thought leader
Day to day
- Lead paid search strategy, activation, measurement, and thought leadership across a portfolio of B2B clients
- Build and optimize campaigns that generate qualified leads, sales opportunities, pipeline, and revenue aligned to client goals
- Perform detailed account audits, QA, keyword research, bidding, pacing, reporting, and data-driven performance analysis
Hiring process
- Open the full role on SalaryGuide
- Review the job context and company breakdown
- Benchmark the salary range
- Tailor your resume to the position before applying