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Senior Paid Social Specialist
Skills
AmplificationBriefingComputer Assisted Coding SoftwareContract Research OrganizationFundamentalsMarketingOptimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3-5+ years of hands-on paid social experience in DTC or a high-growth agency
- Deep current Meta Ads Manager expertise managing complex multi-objective campaigns
- Strong grasp of performance marketing fundamentals including CAC efficiency attribution and incrementality
- Hands-on experience with MTA platforms such as Triple Whale Northbeam or similar
- Experience managing meaningful budgets and hitting efficiency targets
- Hands-on experience with whitelisted or creator-led advertising
- Understanding of how paid media connects to omnichannel outcomes including retail sell-through
- Some TikTok exposure and desire to build fluency
- Strong cross-functional communication skills
Nice to have
- Proactive
- Ownership mindset
- Data curious
- High standard
- Collaborative
- Urgent
Day to day
- Own day-to-day paid social campaign management and optimization across Meta for Grüns Adult
- Lead full-funnel paid social strategy and performance monitoring across prospecting retargeting and retention while driving CAC ROAS and revenue outcomes
- Partner closely with the Creative Strategist on testing creative whitelisting creator amplification and conversion-focused iteration
- Support landing page and CRO initiatives and translate performance data into clear cross-functional insights
Hiring process
- Please enter your info and share a bit about yourself
- Do not use Chat GPT or similar tools to answer the questions
- Submit your application through the form below