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Senior PPC Specialist
Skills
Analytical SkillsCost Per LeadCustomer Relationship ManagementData CollectionGoogle SearchImpressionKeyword Research
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of hands-on experience managing Google Ads for lead generation
- Proven experience in high-CPC industries such as legal medical or financial services
- Deep understanding of bidding strategy match types and advanced performance optimization
- Ability to interpret data and make independent strategic decisions based on performance trends
- Track record of scaling lead-gen campaigns while improving true CPA
- Advanced proficiency in GA4 Search Console Looker Studio and Excel
- Familiarity with landing page testing tools and CRM tracking
- Strong written communication and attention to detail
- Self-starter mindset with proactive accountable ownership-driven approach
- Ability to thrive in a fast-paced high-performance environment
- Google Ads certification preferred
Nice to have
- Ownership-oriented
- Analytical
- Detail-oriented
- Accuracy-focused
- Clear communicator
- Process-driven
- Highly organized
- Proactive
Day to day
- Lead and optimize Google Ads and YouTube lead-generation campaigns in a competitive legal market.
- Analyze search terms competitive positioning and performance trends to improve lead quality and true CPA.
- Develop ad copy campaign structures landing page tests and reporting frameworks that drive measurable conversion gains.
- Partner closely with intake and external vendors to strengthen targeting improve tracking and scale results.