RRemoteville
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Senior Principal, Product Marketing — AI & Emerging Products

Skills
Software As A ServiceAdoptionCustomer SuccessEmerging TechnologiesIdentifying New OpportunitiesMarket ResearchMarketing Analytics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 7+ years of product marketing experience with significant go-to-market ownership for complex products or portfolios
  • Deep expertise in positioning segmentation personas buyer journeys messaging architecture launch planning and product lifecycle marketing
  • Exceptional storytelling skills with the ability to simplify complexity and create compelling narratives
  • Strong experience with pricing packaging monetization strategy and commercial recommendations
  • Proven success positioning products in emerging or evolving categories
  • Ability to influence cross-functional stakeholders and drive alignment across Product Sales Marketing and executive teams
  • Strong use of customer research market insights competitive intelligence and data to guide strategy
  • Experience supporting both self-serve product-led and sales-assisted go-to-market motions
  • Excellent executive communication skills with strong prioritization and trade-off judgment
  • Track record of building credibility through influence in matrixed environments
  • Curiosity and proficiency with AI tools to improve product marketing output
  • Ability to thrive in fast-paced environments and adapt strategies as conditions evolve

Nice to have

  • B2B SaaS
  • Developer tools
  • WordPress
  • Martech
  • AI-enabled products
  • Technical buyers
  • High-growth environment

Day to day

  • Own product marketing strategy across emerging AI and product portfolios from early validation through scaled go-to-market execution.
  • Define target audiences, buyer journeys, market segments, positioning, and messaging that clarify complex technical value for diverse stakeholders.
  • Lead launch planning, pricing and packaging recommendations, enablement, adoption, and growth while partnering closely with Product, Sales, Marketing, Customer Success, and executive teams.