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Senior Product Manager, HCP Marketing
Skills
BiotechnologyCommercial MarketingCompetitive IntelligenceHCPMarket ResearchMarketing StrategyOptimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree required advanced degree preferred
- Minimum 7 years industry related experience
- Required pharmaceutical or biotech commercial marketing experience
- HCP marketing experience with demonstrated promotional ownership
- Proven experience developing and executing HCP promotional campaigns
- Ability to translate scientific complexity into effective commercial promotion
- Strong strategic thinking and executional excellence
- Strong cross-functional collaboration and stakeholder management skills
- Strong communication and presentation skills
- Analytical mindset with ability to draw actionable insights from multiple data sources
- Experience managing agency partners
- Required experience working within promotional review or MLR processes
- Launch experience strongly preferred
- CNS psychiatry or specialty pharmaceutical experience preferred
- Experience in small biotech or fast-paced growth environments strongly preferred
- Up to 40% travel required
Nice to have
- Strategic
- Hands-on
- Entrepreneurial
- Analytical
- Collaborative
- Fast-paced
Day to day
- Support development and execution of HCP marketing strategy aligned with brand objectives and commercial priorities
- Contribute to brand planning launch readiness and tactical planning processes while shaping HCP promotional strategy and messaging
- Translate complex scientific and clinical data into clear compelling HCP-focused promotional narratives and lead promotional workstreams from strategy through execution measurement and optimization
- Serve as the primary day-to-day marketing lead with the agency of record and partner closely with cross-functional teams to deliver compliant high-quality promotional initiatives