Senior Product Marketing Manager

Day to day

• Develop clear and compelling messaging and positioning that conveys our differentiated value to our various customers across the electronics development process
• Understand our customers and the reasons they buy and use the insights to build buyer personas that sales and marketing can leverage to do their jobs more effectively
• Plan coordinate and launch several Altium 365 apps and/or integrations each year
• Partner cross-functionally to drive and support initiatives that build market leadership market awareness pipeline and revenue
• Work with our sales team to ensure they can effectively tell our product stories in a way that resonates with prospects
• Create product content such as sales presentations one-pagers demonstrations and website copy
• Help the content team write blog posts white papers and other technical content
• Develop and deliver content for webinars and events to communicate our product value
• Work closely with the Demand Generation team on marketing campaigns to drive pipeline and retention for your products
• Communicate customer feedback and market trends to product management to inform product enhancements and roadmap direction
• Research the competition to continually refine our messaging and positioning influence product direction and enable sales to win
• Celebrate our customers by contributing to case studies stories and testimonials leveraging our products to build credibility in the market