Remote Senior Product Marketing Manager Job in UK GitLab

Who you are

What the job involves

• Research and define our enterprise buyer and user personas their specific needs pain points and goals within the applicable industries
• Document and operationalize customer use cases and problems that GitLab solves
• Identify and define the key value drivers which differentiate GitLab in the market
• Partner with sales product management customer success and engineering teams to refine and evolve our product roadmap
• Tell the full story around specific industry pain points and use cases and how GitLab offers the solution
• Develop product marketing collateral such as website pages blogs white papers webinars videos decks and data sheets
• Participate and contribute to field and industry events as a GitLab evangelist and thought leader
• Develop and deliver product market and industry-specific enablement to the GitLab sales team and partners
• Develop relationships with analysts and regularly brief them about GitLab’s unique value proposition
• Support the development of customer case studies and webinars that demonstrate the value of GitLab
• Conduct win/loss analysis to understand why we win where we win who to target and what to avoid
• Research and track overarching market trends and patterns
• Develop and implement go-to-market strategies and campaigns in partnership with other departments
• Support pricing and packaging decisions
• Lead market research projects into specific segments