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Senior Product Marketing Manager
Skills
Campaign ExecutionCustomer EngagementMarket TestingMarketing AnalyticsMarketing Campaign ManagementProduct MarketingSoftware As A Service
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years of product marketing experience with 4+ years in SaaS.
- 2+ years in payments or financial services solutions.
- Proven experience in customer lifecycle marketing, launching campaigns, and developing audiences.
- Strong understanding of small business customers.
- Ability to develop compelling product messaging and positioning.
- Experience running experiments and testing within product surfaces.
- Experience with self-serve and sales-led B2B go-to-market motions.
- A track record of success in launching new products and features.
- Experience in customer research and in-market testing.
- High comfort in a fast-paced environment with a test & learn approach.
Nice to have
- Experience in pricing and packaging analysis
- Deep customer empathy
Day to day
- Define product positioning, feature packaging, and pricing strategies for financial services solutions including loans, instant deposits, and debit cards.
- Focus on cross-selling to existing GoDaddy Payments customers with a deep understanding of customer lifecycle marketing.
- Work closely with product management leadership and go-to-market teams to launch these solutions, delight customers, and drive company growth.
Hiring process
- Not mentioned