Senior Product Marketing Manager
Skills
Product MarketingGTM StrategyContent CreationMarket ResearchCustomer EngagementSales EnablementMonitoring & Tracking
What the job involves
The main requirements, responsibilities and hiring steps.
Day to day
- Develop and execute comprehensive GTM strategies for new products including positioning and pricing
- Lead cross-functional teams to ensure successful go-to-market plan execution
- Create compelling content and messaging for various marketing channels to drive awareness and interest in new product offerings
- Conduct in-depth market research to identify industry trends and opportunities
- Work closely with customer success teams to develop customer engagement programs aimed at driving product adoption