Marcura is the company behind eight of the leading solutions and brands streamlining processes in the maritime industry. Our solutions include DA-Desk, PortLog, MarTrust, ShipServ, MCaaS and ClaimsHub.

For over 20 years, we’ve been developing platforms that have been digitally transforming the industry. We work closely with our global customers and partners to develop solutions to everyday industry challenges, and together raise standards along the way. 

Founded in 2001 on the principles of independence and transparency, we are headquartered in Dubai. Today, we have over 800 customers, making over $14bn of payments on behalf of customers every year, and employ nearly 1,000 team members across the globe – all committed to supporting the front-line of the maritime industry.

United in our vision to support maritime professionals in being the best at what they do, Marcura is pioneering new ways to transform compliance, transparency and efficiency in shipping. Building value through standardisation, data-driven decision making and integration of new technologies, Marcura is driving the era of digitisation across the seas. 


Marcura

Digital solutions for the maritime industry

Marcura is the company behind many of the leading solutions and brands streamlining processes in the maritime industry. Our solutions include DA-Desk, PortLog, MarTrust, ShipServ, MCaaS and ClaimsHub.

For over 20 years, we’ve been developing platforms that have been digitally transforming the industry. We work closely with our global customers and partners to develop solutions to everyday industry challenges, and together raise standards along the way

We are looking for a Senior Product Marketing Manager to help drive our growth by establishing a leading product marketing function


=============THE ROLE – Senior Product Marketing Manager=============

In this role, you will be responsible for the following areas.
Go-to-Market strategy:Develop comprehensive GTM strategies for new products or product features, including positioning, messaging and pricingLead cross-functional teams including product management, sales, and customer success to ensure alignment and successful execution of go-to-market plans.Based on market research, propose new product/market combinationsBuild business cases for new market opportunities
Content creation:Develop messaging guides for existing and new products, based on inputs from internal stakeholders and customersCreate compelling collateral such as product datasheets, presentations, case studies, white papers and website content to effectively showcase new features and their benefits.Develop engaging content for various marketing channels including email campaigns, social media, webinars, and blog posts to drive awareness and interest in new product offerings.Review content developed by other functions to ensure being on-message
Market research and analysis:Conduct in-depth market research to understand industry trends, customer needs, and competitive landscape within the maritime industry.Analyse market data and customer feedback to identify opportunities for new feature development and enhancementsConduct customer interviews to develop and test market opportunities and messaging
Customer engagement and adoption:Work closely with customer success teams to develop customer engagement programs aimed at driving product adoption and usage.Develops roadmap communication programs
Sales enablement:Works with the Group Sales Enablement function to provide sales teams with the necessary tools and training to effectively sell including product demonstrations, sales decks, and competitive positioning materials.
Monitoring & trackingDefines and tracks KPI’s on product sales, adoption and usage

================ABOUT YOU=================7+ years of proven product marketing experience, preferably in the B2B SaaS or the Maritime industryExcellent writing skills in EnglishUniversity degreeUnderstanding of bundling and pricingExperience with product launches

=======================SOME OF THE MARCURA BENEFITS=======================
Here are some of the benefits you can look forward to when you join us:Highly competitive salary and bonusCustomer-facing remote-first organisation, which means you can work from home - we organise your IT setup and you receivea monthly remote work allowanceExtensive and inclusive onboarding process: you’ll be up and running in no timeWe encourage a healthy work-life balance support ed by our Marcura Wellness ZoneEmployment locally, but in a global and ambitious organisation

Remote Senior Product Marketing Manager Job in UK Marcura

Role

Who you are

What the job involves

Company

Company mission

Company values

Company HQ