Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR equivalent experience
Experience in technology and launching new software products/features in a commercial setting
Communication, presentation, and storytelling skills tailored to different audiences
4+ years’ experience in product marketing
4+ years' experience with SMB audience
Experience with partner channel
Experience with sales channel
Content portfolio will be requested for review
Desirables
Understand SMB challenges
Experienced content developer
Big-picture thinker
Creative
Agile in digital and sales channels
Orchestrator of stakeholders
Understands IT pain points for SMBs
Strategic storyteller
Problem-solver
Ownership mindset
What the job involves
Craft and execute a go-to-market strategy targeting SMB employees with IT responsibilities and outsourced IT partners
Create various types of content in the language of SMBs highlighting Edge for Business
Translate technical concepts into clear, concise narratives for SMBs
Collaborate with engineering and marketing teams to align on messaging and go-to-market plans
Partner with internal teams to scale storytelling and content
Define success criteria, measure impact, and evolve strategies to maximize impact
To empower every person and every organization to achieve more. We believe technology can and should be a force for good, contributing to a brighter world. Our culture embraces curiosity, progress, and learning together.