Senior Product Marketing Specialist
Skills
AdoptionCompetitive IntelligenceEasily AdaptableEnablementMarketing AnalyticsMarketing StrategyProduct Offerings
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4+ years of product marketing experience including messaging positioning competitive research sales enablement and GTM strategy
- Experience with product launches is strongly preferred
- Proven ability to influence and drive outcomes across interdisciplinary teams
- Strong storytelling and communication skills for technical and non-technical audiences
- Deep curiosity about market trends customer behavior and emerging opportunities
- Excellent project management skills across multiple stakeholders
- Collaborative resourceful and solutions-oriented mindset
- Flexibility to thrive in a fast-paced evolving environment
Nice to have
- Strategic storyteller
- Cross-functional collaborator
- Growth mindset
- Customer focused
- Resourceful
- Solutions-oriented
Day to day
- Define product positioning and lead go-to-market strategies and launches that drive awareness, adoption, and usage across key driver segments
- Partner with technology teams to anticipate product updates, feature releases, and UX/UI changes and translate technical developments into clear driver communications
- Build integrated product marketing plans and craft messaging frameworks value propositions and content that resonate with diverse audiences throughout the driver journey
- Collaborate across Product Operations Marketing and Communications to shape annual messaging and turn product performance customer feedback and competitive intelligence into actionable recommendations