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Senior SEO Analyst

Skills
.HtaccessIdentifying TrendsKeyword ResearchMarketing CampaignsMarketing MaterialsMobile StrategyOrganic Search
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor's degree in marketing, statistics, or a related field
  • 4+ years of experience in search engine optimization
  • Strong analytical skills and ability to interpret data to make informed decisions and recommendations
  • Excellent communication skills and ability to present data and insights to internal stakeholders
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment
  • Experience with Google’s services, including Analytics, Ads and Search Console
  • Demonstrated understanding and deployment of EEAT / helpful content update implications
  • A functional understanding of HTML and CSS
  • The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, CWV, and related skills
  • Understanding nuances between broad/head-term SEO while also building an effective and long-tail search strategy
  • A deep understanding of mobile strategy and how it relates to SEO
  • Experience in building inbound organic search traffic and improving SERPs
  • A background in creating reports highlighting pertinent SEO data and search performance
  • An up-to-date, working knowledge of current, past, and future trends in the SEO industry

Day to day

  • You will manage and optimize search engine marketing campaigns across both Google and Bing
  • You will be responsible for analyzing data, identifying trends and insights
  • Continuously improve the performance of campaigns to meet goals and objectives.