Senior SEO and Lifecycle Growth Manager
Skills
Software As A ServiceAhrefsB2CBig-Picture ThinkingEdtechHealthcareKeyword Research
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Six or more years of experience in B2C growth marketing digital marketing demand generation or a similarly hands-on customer acquisition and engagement environment
- Recent direct execution experience across SEO organic content lifecycle email landing pages website optimization and conversion-rate optimization
- A track record of personally building configuring launching and optimizing campaigns webpages experiments and customer journeys
- The ability to think strategically while remaining actively involved in executing measuring analyzing and improving the work
- Strong analytical judgment and experience using customer behavior funnel data search performance and structured testing to identify opportunities and determine next steps
- Clear concise communication and strong cross-functional influence including the ability to explain what you tested why you tested it what happened and what you recommend next
- Experience in healthcare education EdTech consumer subscriptions SaaS e-commerce or another digitally focused B2C organization is a plus
Nice to have
- Strategic
- Hands on
- Analytical
- Curious
- Cross-functional
Day to day
- Own the strategy and hands on execution of SEO lifecycle email landing pages website experiences and CRO across SimpleNursing's growth engine
- Identify organic growth opportunities through keyword research content analysis competitive insights search performance and customer behavior and turn them into optimized content and webpages
- Build launch and improve lifecycle programs and experiments using student stage behavior engagement and purchase signals then analyze performance and refine the next iteration