FairPlay Sports Media is an AI-driven, technology-led media network and BetTech infrastructure provider. Built on the 25-year legacy of oddschecker (founded in 1999), the group operates globally at the intersection of high-intent sports audiences, premium publishers and betting operators. 
 
By combining deep market expertise with technical proficiency, FairPlay Sports Media bridges the gap between sports content and sustainable monetisation.
 
Its global infrastructure runs on a proprietary data platform built to process over one billion odds on peak days and cover more than 30,000 sporting events annually. The company nurtures a portfolio of highly engaged, trusted brands, including oddschecker, WhoScored, SuperScommesse and Confido Network.
 
FairPlay Sports Media is a Bruin Capital company headquartered in London, UK, and has operations in North America and throughout Europe, supported by a global workforce of over 200 employees. 



FairPlay Sports Media

AI-driven, technology-led media network and BetTech infrastructure provider, built on the 25-year legacy of oddschecker


About FairPlay Sports Media
FairPlay Sports Media is an AI-driven, technology-led media network and BetTech infrastructure provider. Built on the 25-year legacy of oddschecker (founded in 1999), the group operates globally at the intersection of high-intent sports audiences, premium publishers and betting operators. By combining deep market expertise with technical proficiency, FairPlay Sports Media bridges the gap between sports content and sustainable monetisation. Its global infrastructure runs on a proprietary data platform built to process over one billion odds on peak days and cover more than 30,000 sporting events annually.
The company nurtures a portfolio of highly engaged, trusted brands, including oddschecker, WhoScored, SuperScommesse and Confido Network.
FairPlay Sports Media is a Bruin Capital company headquartered in London, UK, and has operations in North America and throughout Europe, supported by a global workforce of over 200 employees.
iGaming is one of the fastest-growing and most technologically innovative sectors, and we're on top of our game, powered by market-leading technology and driven by brilliant people.We champion diversity and operate an open and inclusive culture while remaining focused, fast-paced, and always making sure to have fun along the way.So why not join FairPlay Sports Media and be part of something bigger...
About the Role
As Senior Organic Performance Manager, you will lead the development and execution of comprehensive organic growth strategies that enhance visibility, traffic, and engagement across search engines and AI-driven discovery platforms. You will work cross-functionally with Product, PR, Content, and Engineering teams to deliver sustainable, scalable growth aligned with our global vision.Location: This role can be performed on either a fully remote or hybrid basis from our London office. To be considered, you must be based in the UK (including Scotland) and have the right to work in the UK.
Key Responsibilities
Own and deliver the organic growth strategy across all English-speaking markets (UK, US, and emerging regions).Drive visibility and performance across both traditional search engines and generative AI platforms (e.g. LLM-powered search experiences).Manage, mentor, and develop a small team of SEO/Organic specialists.Partner closely with Product and Engineering teams to influence technical SEO, site architecture, and platform evolution.Lead the creation, testing, and scaling of new organic growth initiatives, including seedling or experimental sites.Collaborate with the Global Digital PR teams to generate high-impact link acquisition, brand mentions, and citation strategies.Define and uphold best-in-class standards for content quality, EEAT, and organic performance.Develop and evolve performance measurement frameworks, including reporting across SEO and AI discovery channels.Conduct ongoing analysis, opportunity sizing, and competitive benchmarking to inform strategy.Champion innovation by identifying and implementing new tools, technologies, and methodologies in organic search and AI.Play a key role in agile workflows, enabling rapid testing, iteration, and feedback loops.Support the Global Director of Organic Performance in shaping long-term strategy, CMS evolution, and technology roadmap.Lead requirements gathering and refinement for SEO, content, and LLM optimisation initiatives.Participate in stakeholder and product meetings, ensuring organic considerations are embedded in all key decisions.Oversee SEO testing frameworks, including A/B testing, feature validation, and performance experimentation.
Skills and Experience
Extensive experience in SEO and organic growth, ideally within competitive or regulated industries (e.g. betting, finance, iGaming).Strong understanding of modern search ecosystems, including Google algorithms, entity-based SEO, and AI-driven search experiences.Proven track record of delivering scalable organic growth across multiple markets.Experience managing and developing high-performing SEO or organic teams.Deep technical SEO knowledge, including site architecture, indexing, rendering, and performance optimisation.Strong familiarity with data analysis tools (e.g. GA4, Search Console, log analysis tools, rank tracking platforms).Experience working with product and engineering teams in agile environments.Knowledge of digital PR, link acquisition strategies, and brand authority building.Understanding of content strategy, EEAT principles, and semantic search optimisation.Experience with testing methodologies and performance experimentation frameworks.Commercial awareness and ability to align organic strategy with business objectives.Excellent communication and stakeholder management skills.
Personal Attributes
Highly organised, proactive, and comfortable taking ownership of initiatives.Strategic thinker with a strong execution mindset.Naturally curious, with a passion for innovation in search and AI.Comfortable operating in a fast-paced, evolving environment.Strong problem-solving skills with attention to detail.
What you’ll get back from us
Alongside being challenged daily and taking a real interest in your development, you will also receive:
Subsidised Sky HD package, broadband and discounted Sky Talk.Free PureGym membership.Free healthcare with Bupa, life assurance and income protection.Pension scheme with up to 9% contribution from the company.£1,000 training fund each financial year to spend on your professional development.Unlimited holiday plan.
Research shows that women and ethnic minorities are less likely to apply if they don’t meet every qualification. If you’re passionate about our purpose, determined to take on challenges and eager to learn, we encourage you to apply even if you don’t meet every requirement.We’re committed to building a diverse and inclusive team and ensuring an accessible recruitment process.
Our approach includesEqual opportunity employment.Non-discrimination in recruitment, compensation, development and promotion.Inclusive leadership and respectful workplace behaviours.If you need any accommodations during the recruitment process, please let us know.

Senior SEO Manager (GEO/LLMs)

What the job involves