Senior SEO Specialist
Skills
Analytical SkillsConsultationsFashionGoogle SearchHealthcareHubspotLeadership
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Four or more years of professional SEO experience
- At least two years supporting multi-location or multi-market websites
- Strong technical SEO expertise including crawl report interpretation and rendering diagnosis
- Ability to collaborate effectively with web developers to resolve technical problems
- Advanced proficiency in Google Search Console and GA4
- Ability to use first-party data to evaluate performance and make recommendations
- Experience managing the technical SEO requirements of at least one website migration through launch and post-launch monitoring
- Demonstrated experience connecting SEO initiatives to measurable business outcomes such as leads consultations conversions or revenue
Nice to have
- Legal industry experience
- Healthcare industry experience
- Regulated services experience
- AI visibility tooling experience
- Schema markup experience
- Spanish-language SEO experience
- HubSpot experience
Day to day
- Own local search performance across 15 markets, managing Google Business Profiles, landing pages, citations, reviews, and internal linking that drives consultation opportunities.
- Lead technical SEO readiness for the website migration, documenting crawl health, indexation, rendering, redirects, canonical tags, structured data, and post-launch monitoring.
- Expand answer engine optimization and keyword strategy by identifying content gaps, prioritizing market and practice-area pages, and improving visibility across AI-powered search platforms.
- Measure SEO impact with Google Search Console, GA4, and HubSpot, then report on impressions, clicks, consultations, and business outcomes to guide next steps.