Senior Specialist, Integrated Marketing Campaigns
Skills
AdoptionData AnalyticsEarly AdopterEnglishMarketing AnalyticsPresalesSales
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Substantial B2B marketing experience in complex considered-purchase environments
- Proven marketing experience across indirect channel routes and partner economics
- Track record in segment or vertical marketing with differentiated propositions
- Hands-on customer journey mapping and optimisation using data
- Practical current experience applying AI tools to marketing workflows
- Strong martech fluency including marketing automation CRM intent data analytics and attribution
- Experience influencing across a matrixed international organisation
- Excellent written English for technical propositions
- Domain exposure to industrial automation end markets
- Familiarity with industrial automation control systems IIoT or adjacent categories
- Experience with account-based marketing in long-cycle capital sales
- Experience building enablement programmes for regional teams
Nice to have
- Segment-led
- Channel-savvy
- Analytical
- Cross-functional
- AI-curious
- Commercially minded
Day to day
- Own integrated segment-led campaigns across the industrial automation portfolio and align them to growth priorities
- Design channel-native journeys for distribution system integrators OEMs EPCs and direct routes with clear lead handover rules
- Pressure-test customer journeys before launch and improve them after launch using AI simulation intent signals analytics and experimentation
- Enable country teams with deployable playbooks localisation guidance measurement templates and hands-on AI workflow training
Hiring process
- Submit an online application
- Application reviewed by Schneider Electric