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Senior User Growth & Lifecycle Specialist
Skills
SQLB2CB2C MarketingConversion OptimizationCustomer Relationship ManagementFunnel OptimizationProduct Lifecycle Management
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Over 5 years in the internet industry
- More than 3 years in senior user growth roles within e-commerce or fintech
- Proven success driving retention conversion and repeat purchase growth
- Experience leading growth projects with systematic frameworks
- Strong understanding of AB testing funnel analysis and lifecycle strategies
- Experience with marketing automation platforms or tools
- Strong data-driven thinking and monitoring capabilities
- Ability to understand user preferences and pain points across business units
- Bilingual English and Mandarin
Nice to have
- Analytical
- Cross-functional
- Strategic
- User-centric
- Data-savvy
- Growth-oriented
Day to day
- Lead global lifecycle marketing campaigns to improve onboarding activation and first-time transaction conversion
- Build and optimise user segmentation and lifecycle systems to increase engagement repeat purchase and organic growth
- Partner cross-functionally to run A/B tests analyse funnels and turn data insights into practical campaign strategies
Hiring process
- Submit application
- AI-assisted screening
- Human review
- Final hiring decision