Senior Web Marketing Manager
Skills
Software As A ServiceBriefingCommandCustomer MarketingMarketing AnalyticsMotorsSales
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years in digital or web marketing ideally in B2B SaaS or cybersecurity
- Demonstrated ownership of web strategy and performance outcomes
- Strong grasp of persona-based marketing and multi-stakeholder buyer journeys
- Proven experience briefing or directing development and design teams
- Track record of cross-functional partnership with Product Product Marketing Brand Demand Gen and Sales
- Strong command of SEO AEO GEO conversion rate optimization and web analytics
- Fluency with CMS platforms A/B testing tools SEO/AEO tooling and tag or analytics management
- Ability to translate business goals into clear technical and design requirements
- Data-driven mindset with strong cross-functional communication
Nice to have
- ABM familiarity
- Marketing attribution knowledge
- Technical audience focus
Day to day
- Own the end-to-end web experience strategy across the website, from journey design through performance optimization.
- Define persona-based experiences and journey logic that support discovery evaluation and decision stages for complex B2B buyers.
- Lead conversion and engagement improvements through continuous A/B and multivariate testing, SEO/AEO/GEO strategy, and cross-functional coordination with design and development teams.
Hiring process
- Apply today