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SEO Content Specialist
Skills
AhrefsGraphic Design PrinciplesHTMLKeyword ResearchOn-Page OptimizationSemrushSearch Engine Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience interpreting SEO reports and explaining them to clients with varying levels of SEO knowledge
- Experience with WordPress and ability to manipulate website backends comfortably
- Basic understanding of HTML and web design principles
- Proficient in Mac or Microsoft Office products
- Proficiency with Ahrefs SEMRush or comparable platforms
- Capability to perform keyword research and implement SEO enhancements
- Excellent communication skills both written and verbal with a knack for simplifying complex technical information
- High-level understanding of Local SEO directory style websites service-based businesses and on page optimization
- Expertise in keyword tracking research and identifying high intent content topic
- Experience collaborating with clients and marketing teams
Nice to have
- Notion experience
- HVAC experience
- Home service industry experience
Day to day
- Assist in developing executing and delivering SEO strategies that support website roadmap for improvements in content on-page technical crawlability and UX
- Execute strategies to optimize a website's visibility and ranking on search engine results page
- Work closely with website production teams and Key stakeholders
- Communicate technical details and explain tactics
- Implement strategic organic search concepts
- Utilize SEO tools including: Ahrefs SEMRush Google Search Console Moz Screaming Frog to inform your content creation process
- Perform continuous auditing identify and recommend areas for improvement within site
- Establish measure analyze KPIs and report on benchmarks
- Analyze and report on traffic behavior keyword rankings and site performance
- Work to optimize site taxonomy improve titles alt tags meta tags and schema markup
- Collaborate with creative/writing teams
- Work with developers to identify resolve and standardize technical SEO for Google compliance and best practices
- Introduce and create SEO AB testing to understand effectiveness of optimization and quantify results