SEO Content Specialist
Skills
Attention To DetailCSSEditingHTMLKey Performance IndicatorsKeyword ResearchLanding Pages
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Minimum of 2+ years of experience in SEO with a proven track record required
- Excellent keyword research skills required
- Excellent writing, editing, and proofreading skills
- Strong background in content strategy and copywriting preferred
- Strong understanding of SEO principles and best practices
- Ability to conduct thorough keyword research and incorporate keywords strategically into content
- Proven track record of producing high-quality website content and blog posts that drive organic traffic and engagement
- WordPress or similar CMS platform – Elementor is a big plus
- HTML, CSS, basic knowledge of how technologies such as JavaScript can affect SEO
- A good understanding of UX
- Strong running knowledge of: SEMrush, Ahrefs, Google Search Console, Google Analytics, Screaming Frog, or similar tools
- Offsite SEO is a BIG plus: Develop offsite strategy and manage execution of outreach and promotional strategies for link acquisition
- Organized, can communicate with internal stakeholders, teams and clients
- Curiosity, attention to detail, can think out of the box, juggle projects, and hit deadlines
Nice to have
- Attention To Detail
- HTML
- CSS
- Editing
- Keyword Research
- Landing Pages
- Proofreading
- SEO
- Content Writing
- Analytics
Day to day
- The SEO Specialist will primarily be creating content and working within CMS (WordPress) daily to achieve desired Rankings
- The SEO Specialist is responsible for building SEO strategies keeping RMI properties and clients on the trajectory for growth
- The successful SEO Specialist improves natural search engine rankings, while collaborating with internal teams, as well as external clients as needed
- The SEO Specialist can leverage their SEO Research and Optimization skills to create excellent SEO Research and Landing Page Content
- Conduct keyword research using various tools based on client goals and KPIs
- Website optimization for search engines: meta data elements, structured data, content recommendations, site architecture, page layout issues, internal and external linking
