SEO Content Specialist

Skills
Attention To DetailCSSEditingHTMLKey Performance IndicatorsKeyword ResearchLanding Pages
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Minimum of 2+ years of experience in SEO with a proven track record required
  • Excellent keyword research skills required
  • Excellent writing, editing, and proofreading skills
  • Strong background in content strategy and copywriting preferred
  • Strong understanding of SEO principles and best practices
  • Ability to conduct thorough keyword research and incorporate keywords strategically into content
  • Proven track record of producing high-quality website content and blog posts that drive organic traffic and engagement
  • WordPress or similar CMS platform – Elementor is a big plus
  • HTML, CSS, basic knowledge of how technologies such as JavaScript can affect SEO
  • A good understanding of UX
  • Strong running knowledge of: SEMrush, Ahrefs, Google Search Console, Google Analytics, Screaming Frog, or similar tools
  • Offsite SEO is a BIG plus: Develop offsite strategy and manage execution of outreach and promotional strategies for link acquisition
  • Organized, can communicate with internal stakeholders, teams and clients
  • Curiosity, attention to detail, can think out of the box, juggle projects, and hit deadlines

Nice to have

  • Attention To Detail
  • HTML
  • CSS
  • Editing
  • Keyword Research
  • Landing Pages
  • Proofreading
  • SEO
  • Content Writing
  • Analytics

Day to day

  • The SEO Specialist will primarily be creating content and working within CMS (WordPress) daily to achieve desired Rankings
  • The SEO Specialist is responsible for building SEO strategies keeping RMI properties and clients on the trajectory for growth
  • The successful SEO Specialist improves natural search engine rankings, while collaborating with internal teams, as well as external clients as needed
  • The SEO Specialist can leverage their SEO Research and Optimization skills to create excellent SEO Research and Landing Page Content
  • Conduct keyword research using various tools based on client goals and KPIs
  • Website optimization for search engines: meta data elements, structured data, content recommendations, site architecture, page layout issues, internal and external linking