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SEO Manager

Skills
Ad ServingCustomer AcquisitionDelegationDigital MarketingGoogle SearchGoogle Search ConsoleMarket Analysis
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Successfully manage SEO campaigns with a total monthly budget exceeding $100,000
  • Craft and implement cohesive, multi-platform SEO strategies
  • Understand the modern digital customer acquisition funnel and SEO tactics intersection
  • Maintain a detailed six-month roadmap of SEO initiatives
  • Track, manage, and report on defined SEO performance KPIs
  • Conduct strategic forecasting and budget planning for SEO efforts
  • Set up and troubleshoot conversion tracking for digital analytics
  • Expertise with key SEO tools and platforms such as Google Search Console,Moz and SEMrush
  • Work closely with paid search and social media teams to integrate SEO strategies
  • SEO aligns with programmatic platforms like StackAdapt and Simpli.fi

Nice to have

  • Advanced conversion tracking skills
  • 3+ years professional experience in digital marketing
  • 2+ years specialized in SEO
  • Prior experience working with or for Lead Generation companies

Day to day

  • The SEO Manager is responsible for developing and executing SEO strategies for individual clients.
  • They perform daily SEO analyses to drive necessary performance results and attend both internal meetings and client calls.
  • The role involves prioritizing critical tasks, finding efficiencies through automation and delegation, and supporting team members.