You have expertise in data-driven SEO with a strong analytical mind and attention to detail
You demonstrate strong communication skills and a passion for learning
You have strong cross-functional collaboration skills with a passion for SEO and performance marketing
You hold a bachelor degree with over 5 years of experience in SEO
You have experience with Core Web Vitals E-E-A-T and recent industry trends
You possess extensive experience with SEO performance tracking tools Google Analytics and Search Console
What the job involves
You will develop and implement a strategy for organic growth expansion of xero com across all search engines in the US market collaborating with our internal team and agency partners
You will drive predictable long term impact by delivering high quality content on Google and beyond using a combination of content technical SEO authority/link building and other offsite SEO activity
You will own end to end management of our SEO initiatives for the US market from strategy planning through to implementation and performance monitoring
You will own US keyword intelligence defining opportunities and gaps in keyword coverage for the US market
You will collaborate with in-house content website CRO and analytics teams to support advertising strategies
You will own our relationship with US and UK based SEO agencies
You will use performance data and competitive insights to develop an offsite strategy for SEO efforts
You will monitor performance stay on top of industry trends and algorithm changes share insights and act on them
Xero is a global small business platform revolutionizing the way that small businesses and their advisors access necessary solutions to thrive financially and operationally. Their open platform connects millions of users with critical financial services and tools, fostering growth and sustainability within the small business community globally.