SEO/SEM Marketing Specialist/Paid Media

Skills

Conversion RateEmerging TrendsIntegrated ReportingOmni-Channel MarketingOptimizationRemarketingScanning Electron Microscopy

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Deep knowledge of search ranking and optimization factors and important algorithm updates
Effectively communicate expectations to team members and clients in a timely and clear fashion
Resolve or escalate issues proactively to ensure campaign delivery goals
Work well with team members
Identify opportunities for improvement and make constructive suggestions for change
Commitment to excellence, extremely detail-oriented, and take pride in results
Translate complex/conflicting situations into simplified solutions
Prioritize and complete tasks in a fast-paced, rewarding environment
Adjust to flexible work hours to support clients nationally
Juggle many projects at once, work across departments
Proficiency in project management, website optimization, and marketing software
Track campaign performance across multiple channels
3+ years of relevant work experience in marketing and SEO/SEM
BA/BS degree or equivalent working experience

Support the SEM team with the research, strategy, implementation, and optimization of our client's new & ongoing organic & paid search campaigns
Optimize client accounts for online visibility, drive targeted traffic, and contribute to the bottom line
Analyze campaign performance, identify opportunities for improvement, implement plans, and measure quantitative results
Support both on-site and off-site SEO for a diverse host of clients, and all elements of Paid Media, including PPC, display, remarketing, and social media advertising
Stay up-to-date with the latest trends and changes to SEM best practices