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SEO Specialist

Skills
AhrefsCritical ThinkingHTMLKeyword ResearchMarketing StrategyOptimizationSearch Engine Optimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in marketing advertising communications business or a related area
  • 2-3+ years of SEO experience in an agency or similar setting
  • Experience with B2B and/or local SEO including lead generation location optimization and content strategy
  • Experience with local SEO tools such as BrightLocal Rio SEO or similar platforms
  • Strong verbal and written communication skills for clients and team members
  • Ability to prioritize tasks and manage multiple projects in a fast-paced environment
  • Strong analytical and critical thinking skills for complex technical SEO challenges
  • Strong proficiency in Microsoft Office especially Excel
  • Knowledge of Google Search Console Google Analytics GA4 and other analytics tools
  • Basic knowledge of HTML CSS JS and/or Python is a plus
  • Experience with SEO tools such as Screaming Frog Botify Lumar Stat SEMRush Ahrefs Conductor Searchlight Content King or BrightEdge
  • Understanding of intermediate marketing principles and client business goals

Nice to have

  • Creative
  • Analytical
  • Detail-oriented
  • Collaborative
  • Problem-solver
  • Curious

Day to day

  • Support organic search programs and help drive SEO strategy for client accounts, with a strong focus on content optimization and technical execution
  • Perform keyword research, create search-optimized metadata and web copy, and analyze site performance using SEO and analytics tools
  • Conduct technical SEO audits, recommend practical solutions, collaborate with development teams, and communicate results clearly to clients and internal teams

Hiring process

  • Apply online
  • Background checks and reference verification