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SEO Specialist
Skills
AhrefsCritical ThinkingHTMLKeyword ResearchMarketing StrategyOptimizationSearch Engine Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in marketing advertising communications business or a related area
- 2-3+ years of SEO experience in an agency or similar setting
- Experience with B2B and/or local SEO including lead generation location optimization and content strategy
- Experience with local SEO tools such as BrightLocal Rio SEO or similar platforms
- Strong verbal and written communication skills for clients and team members
- Ability to prioritize tasks and manage multiple projects in a fast-paced environment
- Strong analytical and critical thinking skills for complex technical SEO challenges
- Strong proficiency in Microsoft Office especially Excel
- Knowledge of Google Search Console Google Analytics GA4 and other analytics tools
- Basic knowledge of HTML CSS JS and/or Python is a plus
- Experience with SEO tools such as Screaming Frog Botify Lumar Stat SEMRush Ahrefs Conductor Searchlight Content King or BrightEdge
- Understanding of intermediate marketing principles and client business goals
Nice to have
- Creative
- Analytical
- Detail-oriented
- Collaborative
- Problem-solver
- Curious
Day to day
- Support organic search programs and help drive SEO strategy for client accounts, with a strong focus on content optimization and technical execution
- Perform keyword research, create search-optimized metadata and web copy, and analyze site performance using SEO and analytics tools
- Conduct technical SEO audits, recommend practical solutions, collaborate with development teams, and communicate results clearly to clients and internal teams
Hiring process
- Apply online
- Background checks and reference verification
