SEO Specialist
Skills
Analytical SkillsBid ManagementCustomer AcquisitionHTMLLink BuildingPerformance MarketingSearch Engine Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience in content marketing content growth and SEO/SEM
- Proven experience managing SEO campaigns across Google Yahoo and Bing
- In-depth experience with website analytics tools such as Google Analytics NetInsight Omniture and WebTrends
- Solid understanding of performance marketing conversion and online customer acquisition
- Experience with bid management tools such as Click Equations Marin Kenshoo and Search Ignite
- Experience with A/B and multivariate experiments
- Working knowledge of HTML CSS and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Excellent verbal and written communication skill
- Strong organizational time management and analytical skills
Nice to have
- Analytical skills
- Time management
- Organized
- Detail oriented
Day to day
- Manage end-to-end SEO and search marketing activities across client accounts.
- Analyze websites and competitor performance to uncover optimization opportunities and strengthen rankings.
- Build keyword strategies content plans and link-building campaigns that attract qualified traffic and improve conversions.
- Create SEO content guidelines reports and calls to action that support measurable marketing results.