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SEO Specialist

Skills
BuzzsumoCisionGoogle AnalyticsGoogle SearchGoogle Search ConsoleLink BuildingSemrush
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 2+ years of SEO experience
  • Certifications or proven experience using web analytics such as GA4, SEO tools and platforms to manage projects and reporting
  • Translates SEO optimizations into meeting business objectives
  • Ability to collaborate on SEO projects to completion
  • Ability to prioritize multiple projects and brands to achieve business objectives
  • Strong work ethic involving proactive communication to stay on top of SEO optimization needs that will support organic growth
  • Proficient with Microsoft Office Suite or related software
  • Strong Analytical Skills and Proficiency in SEO Tools such as SEMRush, Google Analytics (GA4), Google Search Console, Screaming Frog
  • Ability to analyze complex data sets and derive actionable insights
  • Keen Interest in AI Technologies

Nice to have

  • Buzzsumo
  • Cision
  • Google Analytics
  • Google Search
  • Google Search Console
  • Link Building
  • Semrush
  • SEO Audits
  • Search Engine Optimization
  • Web Analytics

Day to day

  • Responsible for assisting SEO/SEM Managers in planning and implementing strategy and day to day operations for Search Engine Optimization
  • Includes competitive research, web analytics, technical SEO audits and fixes, content creation, keyword strategy, and link building
  • Works with SEO manager to support and implement overarching SEO strategies and best practices across portfolio of brands
  • Assists in overall optimization and ROI maximization through on-page and off-page initiatives
  • Develops and implements initiatives for SEO content opportunities and link-building strategies
  • Regularly performs thorough keywords research
  • Monitors KPIs and search traffic trends
  • Assists with analysis on Organic traffic and revenue
  • Collaborates with leadership, marketing team, web developers and other teams on SEO goals
  • Performs audits and pinpoints deficiencies and implements solutions in a timely manner
  • Keeps abreast of latest SEO and digital marketing trends and best practices