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SEO Specialist
Skills
BuzzsumoCisionGoogle AnalyticsGoogle SearchGoogle Search ConsoleLink BuildingSemrush
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2+ years of SEO experience
- Certifications or proven experience using web analytics such as GA4, SEO tools and platforms to manage projects and reporting
- Translates SEO optimizations into meeting business objectives
- Ability to collaborate on SEO projects to completion
- Ability to prioritize multiple projects and brands to achieve business objectives
- Strong work ethic involving proactive communication to stay on top of SEO optimization needs that will support organic growth
- Proficient with Microsoft Office Suite or related software
- Strong Analytical Skills and Proficiency in SEO Tools such as SEMRush, Google Analytics (GA4), Google Search Console, Screaming Frog
- Ability to analyze complex data sets and derive actionable insights
- Keen Interest in AI Technologies
Nice to have
- Buzzsumo
- Cision
- Google Analytics
- Google Search
- Google Search Console
- Link Building
- Semrush
- SEO Audits
- Search Engine Optimization
- Web Analytics
Day to day
- Responsible for assisting SEO/SEM Managers in planning and implementing strategy and day to day operations for Search Engine Optimization
- Includes competitive research, web analytics, technical SEO audits and fixes, content creation, keyword strategy, and link building
- Works with SEO manager to support and implement overarching SEO strategies and best practices across portfolio of brands
- Assists in overall optimization and ROI maximization through on-page and off-page initiatives
- Develops and implements initiatives for SEO content opportunities and link-building strategies
- Regularly performs thorough keywords research
- Monitors KPIs and search traffic trends
- Assists with analysis on Organic traffic and revenue
- Collaborates with leadership, marketing team, web developers and other teams on SEO goals
- Performs audits and pinpoints deficiencies and implements solutions in a timely manner
- Keeps abreast of latest SEO and digital marketing trends and best practices
