Understanding of major search engine algorithms (e.g. Google Bing) and how they impact search rankings
In-depth knowledge of on-page and off-page SEO best practices
Ability to identify high-value relevant keywords for different target audiences
Knowledge of technical SEO aspects including site speed optimization and mobile optimization
Team player who enjoys collaborating and working with others on a high functioning team
Must possess a positive attitude with the ability to build good relationships across the organization and with external partners
Ability to influence and effectively interface with others across all levels of an organization
Sense of urgency with the ability to meet goals and deadlines
Strong written and verbal communication skills
Strong organizational and prioritization skills with the ability to multitask
Ability to work in a fast-paced environment in which requirements and priorities change
Able to persevere in overcoming obstacles or setbacks by taking swift and efficient action
Must be results oriented a self-starter and have strong initiative
Selflessness and willingness to make a positive impact every day
Values diversity and inclusion
A growth mindset and a desire to make things better
Bachelor’s degree in Marketing Communications Business or a related field preferred
1 – 3 years of experience as a SEO specialist
Desirables
Perseverance
Collaborative
Positive attitude
Detail oriented
Technical acumen
What the job involves
Work with multiple franchisees to understand their business goals target audiences and local market dynamics
Provide guidance and support to franchisees in implementing SEO best practices on their websites
Conduct thorough keyword research and analyze results to identify relevant and high-performing keywords for our industry and target audience Analyze keyword competitiveness and trends to optimize content for search engines
Implement and maintain SEO best practices for URL structure redirects and canonical tags
Write and design pages optimized for SEO staying true to branding standards
Execute track report and analyze website analytics and SEO initiatives and campaigns
Work with content and marketing teams to drive content creation with SEO
Adjust strategies accordingly to maintain a competitive edge in the digital landscape
Stay abreast of industry trends search engine algorithm updates and emerging technologies
ServiceMaster® Brands is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. Founded in 1929, today the company is home to over 3,500 franchisees across 4,900+ locations serving over 1M homes and businesses each year. ServiceMaster Restore and ServiceMaster Recovery Management (SRM) serve customers through a global network of franchises available 24/7/365 to provide residential and commercial restoration services resulting from damage caused by water, fire, smoke or mold.