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SEO Specialist
Skills
Brand MarketingContent StrategyGoogle AnalyticsGoogle Search ConsoleKeyword ResearchLink BuildingOn-Page SEO
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years of hands-on SEO experience owning strategy and execution
- Strong depth in technical SEO on-page SEO keyword research content strategy reporting and site audits
- Proven experience improving organic performance through SEO campaigns B2B experience is a plus
- Working knowledge of WordPress and core SEO tools including GA4 Google Search Console Ahrefs Semrush Moz and Screaming Frog
- Familiarity with backlinks link building and digital PR best practices
- Understanding of how AI is reshaping search and experience using AI to improve SEO workflows or outcomes
- Strong project management prioritization and stakeholder communication skills
- GA4 certification or willingness to complete it soon after hire
- Curiosity accountability and the ability to manage work with minimal oversight
Nice to have
- Curious
- Accountable
- Self-directed
- Collaborative
- Detail-oriented
Day to day
- Own SEO strategy and execution across an assigned portfolio of brands and products
- Conduct recurring SEO content technical and competitor audits and turn insights into prioritized action plans
- Partner with cross-functional teams to improve rankings traffic engagement and conversion performance
- Execute technical and on-page SEO improvements while supporting reporting testing AI-assisted workflows and off-site visibility efforts