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SEO Specialist

Skills
CSSContent StrategyGoogle AnalyticsHTMLKey Performance IndicatorsKeyword ResearchSearch Engine Optimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 2-4 years managing SEO campaigns preferably in an agency setting
  • Strong knowledge of SEO tools such as MOZ SEMRush Screaming Frog SEOQuake
  • Proficient in Google Analytics Google Search Console Google Tag Manager
  • Experience with HTML CSS JavaScript as they relate to SEO
  • Strong analytical skills to interpret data and provide actionable insights
  • Excellent communication skills verbal written
  • Ability to manage multiple projects prioritize tasks effectively in a fast-paced environment
  • Passion for digital marketing continuous learning

Day to day

  • Work closely with clients and collaborate with in-house web and marketing teams to enhance organic search visibility, drive traffic, and improve rankings. Lead the implementation of SEO strategies, ensuring all efforts align with client KPIs. Conduct site audits, optimize content and manage on-page SEO elements, and stay current with the latest SEO trends and best practices to ensure compliance and maximum effectiveness.
  • Track, analyze, and report on SEO KPIs such as organic traffic, conversion rates, and keyword rankings. Collaborate with the web development team to ensure SEO best practices are implemented on newly developed code.
  • Provide SEO insights and recommendations based on performance analysis and ongoing monitoring. Develop and implement link-building strategies to enhance domain authority.