Remote Shopper Marketing Manager Job in United States H&H Group

Who you are

• Develop consumer-focused shopper marketing strategies aligning with overall business goals driving brand awareness, engagement, and loyalty
• Lead commercial business plans development and execution with sales teams
• Expertise in omnichannel marketing including retailer media, digital strategy, creating digital assets, and increasing CTAs on retail sites
• Provide omni experience regardless of shopping medium
• Lead instore communication incorporating shopper insights to drive POS engagement
• Develop integrated shopper plans based on insights and growth opportunities
• Drive alignment with Sales, Brand Teams, and Retailers for strategy implementation
• Manage agencies, printers, and vendors including briefing and asset development
• Manage Customer Marketing budget and lead post-campaign analysis
• Partner with internal teams for timely and budget-compliant project completion
• Build relationships with external partners including agencies, media outlets, and vendors

Desirables

• Attention to detail
• Strong project management
• Solid communication and interpersonal skills

What the job involves

• Develop and execute strategies delivering rich experiences at POS both online and instore for Zesty Paws and Solid Gold brands
• Create, sell, and execute annual plans prioritizing and optimizing investments across all shopper touchpoints
• Collaborate with external stakeholders including retail partners and agencies as well as internal partners in Sales, Shopper Market Insights, Brand Marketing, Performance Marketing, Content Marketing, and Analytics