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SMS Marketing Specialist
Skills
Attention To DetailBing AdsGoogle AdsIMMarketingMarketing CampaignsMessaging Platforms
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience in managing SMS, WhatsApp, Facebook Messenger campaigns, preferably in the gambling or affiliate marketing industry
- Strong understanding of instant messaging platforms and their capabilities
- Experience negotiating with third-party platforms and vendors
- Excellent written and verbal communication skills
- Data-driven mindset, strong ability to analyse and optimise performance
- Familiarity with regulatory requirements and best practices in messaging marketing (e.g., GDPR)
- Ability to work independently and manage multiple projects simultaneously
Nice to have
- Attention To Detail
- Bing Ads
- Google Ads
- IM
- Marketing
- Marketing Campaigns
- Messaging Platforms
- Pay Per Click
- Search Engine Optimization
- Visual Marketing
Day to day
- Drive strategy and execution of acquisition and marketing campaigns across instant messaging channels like SMS, WhatsApp, Facebook Messenger
- Develop and implement messaging strategies to drive player engagement and grow presence in instant messaging channels
- Negotiate with third-party providers to maximise opportunities and improve sending infrastructure