Social Media and Comms Lead
Skills
CampaignsCustomer Relationship ManagementManagementPress ReleasesPublic RelationsSalesSocial Media
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience in B2B SaaS or cybersecurity and understanding of technical buying committees
- Track record of building or maturing LinkedIn social programs for a technical B2B brand
- Very strong short-form writing for posts hooks and DMs
- Basic experience working with PR agencies and press
- Experience activating employees on social with training playbooks ghostwriting and profile clean-up
- Ability to move between strategy and execution
- UK-based role
Nice to have
- Proactive
- Commercial mindset
- Audience-aware
- Collaborative
- Analytical
Day to day
- Own and grow SecureW2’s social presence by building strategy voice formats and posting cadence from the ground up
- Turn complex cybersecurity and identity topics into approachable platform-native content while spotting and joining relevant industry conversations
- Manage external communications by coordinating press releases briefing writers prepping executives for interviews and aligning social earned comms with campaigns
- Build and maintain an engaged audience of customers prospects partners and influencers while connecting organic social to demand ABM and outbound efforts
- Run the full social content engine including planning creation approvals publishing and repurposing assets into short native posts