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Social Media and Marketing Administrator

Skills
Digital MarketingEditingInstagramMedia ManagementMedia TrendsPhotographySearch Engine Optimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 2+ years of experience in social media management or digital marketing
  • Proficiency in using Canva for creating visually appealing graphics and social media posts
  • Experience with social media scheduling tools (e.g., Hootsuite, Buffer, or Later)
  • Familiarity with email marketing platforms (e.g., EMMA)
  • Familiarity with MEEVO booking software is a plus
  • Basic understanding of SEO principles
  • Excellent written and verbal communication skills
  • Ability to work independently and manage time effectively
  • Knowledge of current social media trends and practices
  • Basic photo and video editing skills
  • Experience with social media advertising on platforms like Facebook and Instagram

Nice to have

  • Experience in social media management
  • Strong writing skills
  • Keen eye for visual aesthetics
  • Knowledge of beauty industry

Day to day

  • Managing the salon's online presence and implementing marketing strategies to attract and retain clients. Creating and scheduling engaging content for social media platforms like Instagram, Facebook, and TikTok. Responding to customer inquiries and comments on social media and developing and executing email marketing campaigns.
  • Updating the salon's website with current promotions and services. Analyzing social media metrics and adjusting strategies accordingly. Collaborating with stylists to showcase their work and expertise and coordinating promotional events and special offers.