Over The Moon is an e-commerce platform and wedding and baby registry for those who want to create a life well-lived, brought to you by Vogue.com’s Alexandra Macon. 

Over The Moon

An e-commerce platform and wedding & baby registry for those who want to create a life well-lived.

Over The Moon is looking for a highly editorial, organized, and socially savvy Social Media Lead to own the day-to-day execution of our social channels. This person will be responsible for identifying the stories that best align with the OTM point of view and turning those moments into compelling social content.

The ideal candidate has a sharp editorial eye, a deep understanding of the wedding and fashion landscape, and a natural instinct for what makes people stop scrolling. They should be equally comfortable curating a wedding feature, writing a clever caption, building a social calendar, communicating with content creators, and jumping into Instagram Stories in real time.

This is a highly hands-on role for someone who wants to have a meaningful impact on how Over The Moon shows up socially and how we tell the stories of the couples in our community.

Responsibilities

Social Media Execution

Own day-to-day execution across Over The Moon's social channels, with a primary focus on InstagramBuild and maintain the social content calendar, balancing wedding coverage, product, editorial, registry, partnerships, and lifestyle contentConcept, write, design, schedule, and publish social postsDevelop creative concepts for Reels, carousels, Stories, and other social-first formatsWrite captions in the distinctive Over The Moon voice: polished, editorial, warm, and culturally plugged-inManage Instagram Stories and ensure the channel feels active, timely, and highly curatedIdentify opportunities to turn existing OTM editorial, product, and community content into social-first storytellingPartner with the broader marketing, editorial, merchandising, and creative teams to ensure social supports key business priorities and launchesSupport live and real-time social coverage around weddings, events, launches, collaborations, and other key momentsMonitor social performance and use insights to continually refine content strategy and execution

Influencer Partnerships

Own end-to-end influencer partnerships, identifying and vetting creators aligned with the brand, negotiating terms, and managing relationships from outreach through content deliveryDevelop and execute a gifting strategy that seeds product with the right creators at the right moments to drive organic content and awarenessManage ShopMy as a core channel for creator discovery, product seeding, and affiliate tracking, optimizing the program to grow reach and salesTrack and report on influencer and gifting performance (content output, engagement, affiliate sales) to inform which partnerships to scale or sunset

Editorial Curation & Brand Voice

Help define and evolve Over The Moon's social point of viewEnsure every piece of content feels distinctly OTM and maintains a high editorial barBring a fashion-editor sensibility to wedding coverage, with a strong eye for styling, photography, details, and storytellingSpot the small moments that make a wedding story feel special, from the dress and accessories to the flowers, tablescape, venue, stationery, and unexpected detailsDevelop recurring social franchises and editorial formats that can become recognizable OTM signaturesStay current on fashion, weddings, interiors, pop culture, creators, and emerging social trends

Requirements

3-5+ years of experience in social media, editorial, content, or a related field; experience in weddings, fashion, luxury, lifestyle, or media is a major plusStrong understanding of Instagram and what makes content perform across Reels, Stories, carousels, and feed postsExceptional editorial judgment and a highly developed visual eyeExcellent writing and copy-editing skillsDeep knowledge of the wedding industry, fashion, designers, photographers, and broader luxury/lifestyle landscapeHighly organized with the ability to manage a large volume of submissions, deadlines, relationships, and content simultaneouslyComfortable communicating directly with couples, photographers, brands, creators, and industry partnersProactive and resourceful—someone who sees an opportunity and runs with itAble to work quickly without sacrificing taste or attention to detailStrong understanding of social analytics and an interest in using data to inform creative decisionsA genuine passion for weddings, fashion, culture, and storytelling