Social Media Manager
Skills
Art DirectionCoachingInstagramLead GenerationLightingSharesShooting Video
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Think strategically and write emotionally resonant hooks
- Have led social media for a lifestyle or personality-driven brand
- Have personally grown a profile to 200k followers with 100k added personally
- Be fluent with AI tools while keeping content human and on-brand
- Balance storytelling for two products at very different price points
- Be quick, adaptable, and energized by transformation stories
- Know Adobe Creative Suite Canva and video editing tools
- Have real experience with ManyChat and DM automation
Nice to have
- Strategic
- Emotionally aware
- Fast learner
- Human-first
- Adaptable
- Collaborative
Day to day
- Own and grow Instagram, Facebook, and LinkedIn content across founder and brand accounts with clear strategic intent
- Transform founder stories, customer testimonials, and transformation metrics into compelling posts, carousels, and videos that stop the scroll and drive action
- Create hooks, write copy, and make daily content decisions that increase webinar signups, email subscribers, comments, DMs, and other meaningful business outcomes
- Manage community engagement in comments and DMs with warmth and responsiveness while using ManyChat to automate parts of the lead-generation workflow
- Shoot and edit video when needed and collaborate with creative and executive teams to capture and produce authentic storytelling content
