Social Media Manager

Skills
Art DirectionCoachingInstagramLead GenerationLightingSharesShooting Video
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Think strategically and write emotionally resonant hooks
  • Have led social media for a lifestyle or personality-driven brand
  • Have personally grown a profile to 200k followers with 100k added personally
  • Be fluent with AI tools while keeping content human and on-brand
  • Balance storytelling for two products at very different price points
  • Be quick, adaptable, and energized by transformation stories
  • Know Adobe Creative Suite Canva and video editing tools
  • Have real experience with ManyChat and DM automation

Nice to have

  • Strategic
  • Emotionally aware
  • Fast learner
  • Human-first
  • Adaptable
  • Collaborative

Day to day

  • Own and grow Instagram, Facebook, and LinkedIn content across founder and brand accounts with clear strategic intent
  • Transform founder stories, customer testimonials, and transformation metrics into compelling posts, carousels, and videos that stop the scroll and drive action
  • Create hooks, write copy, and make daily content decisions that increase webinar signups, email subscribers, comments, DMs, and other meaningful business outcomes
  • Manage community engagement in comments and DMs with warmth and responsiveness while using ManyChat to automate parts of the lead-generation workflow
  • Shoot and edit video when needed and collaborate with creative and executive teams to capture and produce authentic storytelling content