Social Media Manager
Skills
Channel StrategyEventsFast-Moving Consumer GoodsHealth & WellnessInfluencer MarketingInstagramMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3-5+ years of social media management for a consumer brand ideally in wellness lifestyle beauty or CPG
- Platform-native fluency across TikTok Instagram and YouTube with a strong grasp of short-form video
- Experience owning both strategy and hands-on execution
- Hands-on shooting and editing skills for short-form video on a phone
- Track record of growing an owned social audience and driving real engagement
- Comfort using data to guide creative and strategic decisions
- Experience covering events and activations in real time
- Strong communication and organizational skills across multiple teams
- Remote-first mindset and ability to work effectively with a distributed team
Nice to have
- Autonomous
- Results-driven
- Fast-moving
- Collaborative
- Detail-oriented
Day to day
- Own the organic social presence across key platforms with a focus on short-form video and platform-native storytelling.
- Build and manage the content calendar, balancing always-on posts campaigns launches and real-time coverage.
- Grow engage and protect the community by monitoring conversations responding thoughtfully and turning strong content into repeatable wins.