Social Media Manager
Skills
BriefingContent PlanningCross-Functional CollaborationsEvolutionInfluencer MarketingInstagramMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of social media or brand marketing experience with increasing ownership of strategy
- A portfolio showing both creative thinking and strategic structure
- Deep fluency across Instagram TikTok Facebook X Pinterest Reddit YouTube and LinkedIn and their differing algorithms culture and content norms
- Ability to use data to develop hypotheses and explain what matters simply
- Experience in consumer lifestyle wellness parenting or family-facing brand environments
Day to day
- Own and evolve the social media strategy across key platforms with clear platform intent and audience focus
- Build a content system grounded in business objectives and lasting community relevance for parents
- Lead creative management calendar development publishing community engagement and performance reporting while partnering cross-functionally