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Social Media Manager, Product & Promotions

Skills
Business InsightsCampaignsInstagramInternet CultureMarketing AnalyticsPlaybookSocial Media
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven experience managing cross-functional campaigns and initiatives ideally at the intersection of product marketing and social media
  • Strategic operator mindset with ability to build frameworks and lead processes
  • Strong project management skills with ability to juggle multiple workstreams
  • Deep understanding of social media platforms and organic best practices especially X Instagram TikTok and Threads
  • Strong understanding of internet culture humor and social-first formats
  • Data fluency with ability to pull performance data identify trends and turn insights into action
  • Strong communication and collaboration skills across product marketing editorial and creative
  • Familiarity with PrizePicks brand product and daily fantasy sports industry is a plus

Nice to have

  • Strategic
  • Organized
  • Cross-functional
  • Data-driven
  • Social-first
  • Culture-savvy

Day to day

  • Translate product and promotion initiatives into compelling organic social content across platforms
  • Own strategy planning execution and measurement for feature launches product updates and promotional campaigns
  • Lead cross-functional collaboration and build repeatable go-to-market playbooks for product lifecycle and promotion moments
  • Monitor performance synthesize insights and inform future planning with clear reporting