Social Media Marketing Lead
Skills
AdoptionBusiness Relationship ManagementEmail Marketing SoftwareEvent MarketingMarketing AnalyticsMicrosoft SurfaceSearch Engine Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 6 to 9 years proven experience in social media marketing or a similar role with ownership of brand social channels
- Experience working with KOLs and creators including sourcing relationship management and campaign coordination
- Experience running social listening and translating insights into content and campaign decisions
- Experience managing drip lifecycle marketing campaigns tied to launches
- Experience supporting executive or leadership communications on social
- Strong organizational and project management skills with the ability to manage multiple tasks and deadlines
- Excellent written and verbal communication skills
- Proficiency in social media management listening tools email marketing software and content management systems
- Solid understanding of digital marketing principles including copywriting SEO PPC and analytics
- Creative thinker with strong problem solving skills and attention to detail
- Ability to work independently and as part of a team in a fast paced environment
Nice to have
- Strategic
- Creative
- Detail-oriented
- Collaborative
- Fast-paced
Day to day
- Own daily social media management and content creation across Walrus channels, shaping a consistent and engaging brand presence.
- Plan and execute social-first campaigns and launch support, coordinating drip marketing, promotions, and integrated marketing efforts across digital channels.
- Build creator, KOL, and executive communications programs while using social listening, analytics, and cross-functional collaboration to inform strategy and maximize reach.