Social Media Senior Manager
Skills
AlgorithmsB2CDigital MarketingEasily AdaptableInfluencer MarketingLifestyle BrandsMemes
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years of experience in social media content creation or digital marketing
- Strong fluency in US social culture humor trends and online audience behavior
- Video-first creator with confidence planning shooting editing and appearing on camera
- Deep understanding of social platforms algorithms nuances and emerging formats
- Ability to speak to diverse audiences including consumers HR leaders corporate buyers and wellness partners
- Highly organized with experience managing calendars workflows approvals and reporting
- Thrives in ambiguous fast-paced environments and willing to test new ideas
- Collaborative team player with strong feedback and cross-functional partnership skills
- Proactive curious and passionate about wellbeing and digital storytelling
Nice to have
- Creative
- Agile
- Culturally aware
- Collaborative
- Proactive
- Curious
Day to day
- Own and execute the US social media strategy across key platforms and audience segments.
- Create platform-specific content that is timely culturally relevant and optimized for video-first channels.
- Lead influencer and ambassador support community management performance tracking and cross-functional collaboration to grow brand presence.