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Social Media Specialist
Skills
CaptionsCommunity EngagementContent MarketingContextEasily AdaptableInfluencer MarketingInstagram
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2–4 years of experience in social media content creation editorial content or a related field
- Strong hands-on content creation skills including concepting shooting and editing short-form video
- Deep understanding of Instagram TikTok LinkedIn and YouTube and what works creatively on each platform
- Strong visual eye and understanding of social-first storytelling
- Ability to write engaging captions hooks overlays and short-form copy
- Comfortable being behind the camera and capturing content in real time when needed
- Experience using social editing and creative tools
- Strong understanding of social trends creator culture internet culture and platform behaviors
- Highly organized and able to manage multiple requests deadlines and channels
- Strong communication skills and ability to collaborate across teams
- Fast-moving curious and flexible mindset
- Dedication to prioritization and operational excellence
- Growth mindset and openness to feedback
Nice to have
- Creative
- Resourceful
- Curious
- Flexible
- Highly organized
- Collaborative
- Adaptable
- Fast-moving
- Growth mindset
Day to day
- Create original social-first content for owned channels including short-form video Reels TikToks carousels graphics stories and social copy
- Concept shoot edit and publish platform-native content that showcases brand messages creator stories product updates campaigns and company moments
- Monitor trends conversations and cultural moments then translate insights into timely engaging content that feels fresh visually compelling and aligned to each platform
- Support community engagement publishing cadence social calendars content plans workflows and cross-functional collaboration with PR brand product marketing creator and design teams