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Social Media Strategist

Skills
Campaign ExecutionCampaignsCommunity EngagementContent CreationInfluencer MarketingMedia StrategyMedia Trends
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Strong understanding of social media platforms their respective audiences personas and demographics
  • Excellent written and verbal communication skills
  • Proficiency in social media management tools (e.g. Hootsuite Buffer Sprout Social)
  • Analytical mindset with the ability to interpret data and draw actionable insights
  • Creative thinking and ability to generate innovative ideas
  • Strong project management skills and ability to manage multiple tasks simultaneously
  • Hands-on experience with paid social media advertising and influencer marketing
  • Proven track record of growing social media accounts through organic and paid strategies
  • Leadership experience with the ability to mentor and inspire a team
  • Highly motivated and results-oriented

Nice to have

  • Strong attention to detail
  • Ability to work independently and as part of a team
  • Adaptability

Day to day

  • Develop and implement comprehensive social media strategies that align with the brand's objectives and target audience aiming for a minimum 20% annual increase in followers and engagement
  • Lead the creation of engaging high-quality content for all social media platforms including text images videos and infographics to boost organic reach by at least 25%
  • Oversee the maintenance and growth of the company's social media profiles on platforms such as Facebook Instagram Twitter LinkedIn YouTube and others
  • Ensure the team effectively monitors and responds to user interactions fostering a positive community and addressing customer queries and concerns promptly aiming to increase community engagement
  • Lead the tracking analysis and reporting on social media performance using analytics tools
  • Plan and oversee the execution of organic social media campaigns work closely with marketing design and content teams to ensure cohesive messaging and branding across all channels
  • Stay up-to-date with the latest social media trends tools and best practices
  • Identify and collaborate with influencers and brand advocates to amplify our social media reach
  • Handle social media crises with professionalism and composure ensuring the brand's reputation is protected and maintaining a high customer satisfaction rate