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Social/Paid Media Strategist Team Lead

Skills
Digital MarketingEditorial CalendarsMedia StrategyMultitaskingOrganizational TalentPaid Media AdvertisingSocial Media Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven work experience as a social media strategist or manager, hands-on experience using social media for brand awareness
  • Proven work experience as a manager of people with a minimum of 2 direct reports
  • Able to identify target audience preferences and build content to meet them
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Strong written and verbal communication skills - Fluency in English
  • Demonstrable social networking experience and social analytics tools knowledge
  • Understanding of SEO and web traffic metrics
  • Overseeing and managing the overall budget for paid media

Nice to have

  • Creative thinking
  • Presentation skills

Day to day

  • Developing and executing social/paid media strategies
  • Creating engaging content, optimizing company pages, and fostering community interaction
  • Driving customer engagement, website traffic, and revenue growth
  • Managing social media accounts and presenting the brand through multiple channels
  • Aligning company web presence with marketing strategies