Specialist, Retail Marketing
Skills
Analytical SkillsData ScienceField OperationsMarketing AnalyticsMarketing ProgramsMazdaRegional Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in marketing communications business or related field or equivalent combination of education training and work experience
- Required
- 2+ years of automotive or marketing related experience
- Strong verbal and written communication skills
- Presentation building skills and ability to collaborate
- Strong command of Office 365 including PowerPoint Word Excel and Teams
- Ability to organize reorganize and suggest project execution improvements to maximize efficiency
- Knowledge of current automotive landscape trends and innovations
Nice to have
- Analytical
- Collaborative
- Detail-oriented
- Organized
- Proactive
Day to day
- Support marketing integration with Retail Operations Field Operations and the Dealer Network through written communications presentations and analysis of current programs and projects.
- Evaluate retail marketing programs and provide proactive recommendations to improve functionality performance and market execution.
- Collaborate with marketing digital engagement data science and agency partners to strengthen shopping journey analytics demand generation demand capture and dealer communications.